Tray Deas
Objective:
Helping this new snack brand reach their target audience and scale their product.
What we've done:
1. Established a strong brand presence.
2. Conducted market research and developed brand identity.
3. Developed outreach tools to expand reach.
4. Designed landing pages and other marketing materials.
5. Implemented social media strategies and tools.
6. Created captivating product visuals to enhance marketing efforts.
Creative Process
1. Research: I conducted research on the business's values, competitors, and target audience to gain a better understanding of their brand and industry.
2. Sketching: Using the insights from my research, I sketched several logo concepts to explore different design directions.
3. Digital Design: After reviewing the sketches with the client, I created several digital designs using Adobe Illustrator.
4. Refinement: I refined the chosen design based on the client's feedback and made small adjustments to ensure it was the best representation of their brand.
5. Finalization: I delivered the final logo design in various file formats to ensure that it was suitable for both digital and print use.
Results
"We gained valuable insights into market responsiveness through our collaboration with a fitness product, conducting thorough testing to gauge consumer reactions."
Conclusion
"This project has significantly fortified our in-house strategies and heightened our awareness."